Highline Medical Center Wins Advertising Awards

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Burien’s Highline Medical Center has won an Annual Healthcare Advertising Award for its “Rub Out Germs” ad campaign, as well as recognition for other work.

Over 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising competition. A panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Highline won the Gold Award for their “Rub Out Germs” campaign (see sample below). The campaign was created in the fall of 2009 to encourage the community to stay healthy and protect those around them by stopping the spread of germs during flu season. The three-part message encouraged washing your hands for 30 seconds with soap and water; sanitizing hands with an alcohol-based sanitizer if you’re not able to wash your hands; and preventing the spread of germs by sneezing into the crook of your elbow. The campaign included TV public service announcements, community billboards, posters, a dedicated educational web site and distributing hand sanitizers with educational information to all students within the Highline School District.

In addition to the “Rub Out Germs” campaign, Highline also received Merit recognition for their 2008 Annual Report and 2009 Newspaper Series for Cardiac, Cancer and Surgery service lines featuring patient success stories.

Winners were announced in the Healthcare Marketing Report in early May, and this was the 27th annual competition. The publication published healthcare marketing and advertising news and information from around the nation, and each year they recognize healthcare advertisers who are top in their field.

Here’s a sample ad from the winning campaign:

Learn more about Highline Medical Center at www.highlinemedicalcenter.org.

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