2011 Cove to Clover Fundraiser Race Now Seeking Sponsors


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Mick Purdy, left, of Mick Kelly's Irish Pub, and Cove to Clover Organizer John Nelson at Thursday night's kick-off party.

A kick-off party was held for the third annual Cove to Clover benefit race Thursday night (Dec. 2nd) at Mick Kelly’s Irish Pub, with around 50 people, all united with the goal of creating a bigger and better fundraiser for local charities in 2011.

Led by Organizer John Nelson, this annual 5K race, set for Sunday, March 13th, raises money for local charities like the Highline Area Food Bank, Hospitality House and the Highline Schools Foundation.

Sponsors are still needed for the race, which attracts a large crowd to the Burien and Normandy Park areas, and allows excellent exposure for businesses that like to combine targeted marketing with charitable giving. For more information on sponsoring the event, click here to download a PDF file.

“The Cove to Clover is a true grass-roots charity event,” reads a statement on their website. “The race was originally organized by a group of friends with the mission of producing a professional and fun event that showcases the Highline community at its best. Mick Kelly’s was behind the event from the beginning and fanned the embers to insure they caught fire.”

In its first year, the race drew about 450 runners and was able to donate $12,000 to local charities. Last year, charitable contributions and the number of registrants nearly tripled to 1,200 runners and $37,000 raised.

Organizers expect the event to continue to grow and become an institution in the community. Of course none of this could happen without the support of the sponsors, City officials and many volunteers. The organization is very lean, and is run completely by passionate volunteers, so participants can impact their community in a positive way, all the while suffering on one of the tougher courses around.

Two of the first sponsors of the 2011 Cove to Clover are BTB Advertisers Chuck and Lisa Tuman.

COVE TO CLOVER SPONSORSHIP OPPORTUNITIES:

  • 5K and Family Race: March 13, 2011
  • Pub Craw: March 11, 2011
  • Irish Gala: March 12, 2011
  • Celtic Folk Fair: March 12-13, 2011
  • The Uprising = new in 2011: March 13, 2011

LEAD RACE SPONSOR
Financial commitment and branding opportunities are fully negotiable. Some possible corporate image opportunities:

  • Name/logo on sleeve of the race t-shirt (long-sleeved)
  • Large name/logo on all printed materials:
  • Promotional banners placed in 3 race locations February 1-race day
  • Approximately 500 18×24 posters placed in businesses Burien, Normandy Park, Des Moines, West Seattle, Georgetown
  • Name/logo on home page of event web site
  • Name/logo on Mick Kelly’s Irish Pub web site
  • Name/logo on pre-race promotional e-mails sent to Cove to Clover database (over 1000 entries)
  • Verbal recognition and thank you throughout the race
    • Pre-race announcements
    • Post-race awards ceremony
    • All pre-race events (Pub Crawl, Irish Gala Dinner, Celtic Folk Fair)
  • Recognition in all press materials

Additional Visibility opportunity for large presence at race finish line in Burien Town Square:

  • Main Stage Banners
  • Kid Stage Banners
  • Main Stage Tent – 100’ x 60’
  • Start/Finish Line Banners
  • Pace Car and Keg on a stick
  • Gaelic Games
  • Beer Garden Banners and Cups
  • Root Beer Garden
  • Runner Bibs
  • Pub Crawl Bibs, Banner
  • Giveaways
  • Irish Gala Banners
  • The Uprising Banners
  • Energy Drink Station @ top of Snake Hill
  • Runner Packet Inserts
  • Stocking Hats
  • Northwest Runner Ads
  • Yard Signs
  • Wrist Bands

Clover Level-$2,500
Three opportunities are offered at this level:

  • Logo on back of the race t-shirt (smaller than Lead Sponsor)
  • Name/logo on all printed materials (smaller than Lead Sponsor)
  • Promotional banners placed in 3 race locations February 1-race day
  • Opportunity for logo banner at race start and finish (provided by sponsor)
  • Opportunity for presence at race finish line in Burien Town Square, including booth for promotional giveaways, or other opportunities to be agreed upon.
  • Verbal recognition and thank you throughout the race
    • Pre-race announcements
    • Post-race awards ceremony
    • All pre-race events (Pub Crawl, Irish Gala Dinner, Celtic Folk Fair)
  • All the benefits of the Snake Level

Kilt Level-$1,500
Five opportunities are offered at this level:

  • Logo on back of the race t-shirt (smaller than Clover Level)
  • Name/logo on all printed materials (smaller than Clover Level)
  • Name/logo on promotional banners placed in 3 race locations February 1 thru race day
  • Opportunity for logo banner at race start and finish (provided by sponsor)
  • Opportunity for presence at race finish line in Burien Town Square, including booth for promotional giveaways, or other opportunities to be agreed upon.
  • Verbal recognition and thank you throughout the race
    • Pre-race announcements
    • Post-race awards ceremony
    • All pre-race events (Pub Crawl, Irish Gala Dinner, Celtic Folk Fair)
  • All the benefits of the Snake Level

Piper Level-$750
Ten opportunities are offered at this level:

  • Logo on back of the race t-shirt (smaller than Kilt Level)
  • Name/logo on promotional banners placed in 3 race locations February 1 thru race day
  • All the benefits of the Snake Level

Snake Level-$300
Twenty opportunities are offered at this level:

  • Name only (no logo) on back of the race t-shirt (smaller than Piper Level)
  • Name on approximately 500 18x 24 posters placed in businesses in Burien, Normandy Park, Des Moines, West Seattle, Georgetown
  • Name on Cove to Clover web site
  • Name on pre-race promotional e-mails sent to Cove to Clover database (over 1000 entries!)
  • Recognition in all press materials

Enzo Morella, left, of Creative Landscaping, kids around with Mick Purdy.

BE AN “ATHLETE ANGEL”
The angel program will connect school-aged kids without the economic means to run with sponsors. In 2010, the Tin Room Bar connected 50 students from lower income schools with sponsors. The program was so successful that we’ve decided to roll out the program on a broader scale.

Overview
A sponsor registers online as an “Angel”, sponsoring as many students as they wish for a discounted rate of $25 each. This is a full registration with timing chip, bib and shirt. Schools advertise the angel program as they see fit in their schools. Qualifying students (verified by the school counselor) apply for a sponsorship and are submitted to the Cove to Clover Angel program director. Angel sponsorships are then anonymously paired with athletes on a first-come/first served basis.

Angel Recognition
On race day, angels can come to the registration table for a free gift signifying their commitment to our to our local youth athletes. Also, angels can choose to be included on a plaque to be publicly displayed at Mick Kelly’s Irish Pub in Burien.

More Sponsors than Athletes?
While we don’t anticipate that situation, if we end up with more angels than athletes some small percentage of the funds will be retained to seed the 2012 angel program. The rest will be donated with the rest of the race proceeds to local charities (including food banks, Hospitality House and schools).

Contact Lori Box ([email protected]) for more information.

New to 2011 Cove to Clover is "The Uprising," an obstacle course element shown here in a miniature diorama made by John Nelson. Note that there will *not* be any giant burgers, nor slices of cheese, nor ginormous pints of beer in the actual course.

VOLUNTEERS ALSO NEEDED
Many volunteers are also needed to help make this truly grass-roots charity event happen smoothly come race day. Please visit this page to sign-up as a volunteer.

Opportunities:

  • Race Crew — setup barricades and race signage
  • Intersection Attendant — mentor and intersection during the race
  • Snake dancer — for pre-race promotions we need a troupe of performers to man 30″ Snake Puppet (Chinese dragon style)
  • Celtic Folk Fair
  • Registration — Last Gasp / Race Day
  • Finish line Chip Collector
  • Beer Garden
  • Root Beer Garden
  • General
  • Pub Crawl

This race is unlike other 5Ks you have done in the past. For one thing it is hard and is fast becoming a test piece for NW runners. Snake Hill rising nearly 1000′ in the first mile of the course and this year we’ve added a mysterious runner obstacle to the course “The Uprising”. For your suffering, you will be rewarded with on-course Celtic pipers and a finish line festival that delivers the goods (2 beer gardens, 2 stages with live entertainment, free root beer garden and free hot dogs for children).

COVE TO CLOVER CHARITY
Cove to Clover is an official 501 c 3 umbrella charity which distributes all proceeds to local charities including the Highline Area Food Bank, the Hospitality House and Highline District Schools. The organization is very lean, run completely by passionate volunteers, so you can impacting your community positive way while you suffer on the course.

For more information, visit the Cove to Clover website here.

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