New Advertiser ‘Local Thrifty Burien’ Is Offering 50-70% Local Discounts!
We’d like to welcome our latest Advertiser to The B-Town Blog – Local Thrifty Burien, a new website offering hyper-local group buying deals that can save 50% – 70% off normal prices!
As we do with all our Advertisers, we’re giving Local Thrifty Burien an opportunity to share their message:
With the success of group buying companies like Groupon and Living Social it only makes sense there would be other companies that would ride their business model into markets that they don’t currently cover, enter Local Thrifty Burien. A new company is bringing a hyper-local group-buying website to Burien offering deals of 50%-70% off normal prices.
Local Thrifty President Jeremy Gonzalez says, “We saw the success Groupon was having and realized that they weren’t covering small to medium size markets.”
Gonzalez knows because he is from a small town himself. “I think maybe it was easier for me to see the potential because I heard all my friends talking about how fun Groupon was and couldn’t participate.” Local Thrifty Burien’s goal is to focus all of it’s efforts in Burien for consumers and businesses. “Sure a Burien business can run an add in Seattle Groupon, but how long will it take to schedule their ad? The demand is so high right now,” Says Gonzalez. “On the other end, who wants to buy something like a pizza and drive all the way to Seattle to get it?”
With Local Thrifty Burien, businesses in Burien can specifically target potential customers in B-Town. It’s very local, and very focused. For Local Thrifty, Burien will be it’s 5th market to open on the west coast. Walla Walla Washington, and Vacaville California are two of their other markets launched using their hyper-local approach. For businesses it’s just a new way to advertise. “It’s like the next wave in advertising,” says Gonzalez, when asked about the significant discount businesses give to get customers in the door. Posting the ad costs the business nothing. In fact the business never writes Local Thrifty a check, it’s the other way around. Local Thrifty handles all the billing on their website and then takes their share and sends a check to the business. “Online shopping is part of all of our lives,” Gonzalez says. “The difference between shopping Local Thrifty and something like let’s say Amazon, is that we send the money back to the community while still letting the customer have the experience of buying online.
Just in case you aren’t familiar, the Groupon and Local Thrifty Burien model encourages people to buy with their friends and take advantage of the word of mouth effect that social media provides. Each deal that Local Thrifty advertises has a minimum that needs to be purchased before it goes “Nifty”. If the deal doesn’t meet the minimum sales nobody gets the deal and nobody is billed. “It’s risk free advertising,” Says Gonzalez. “What other form of advertising gives you such a detailed look at your ROI? It’s a win for the customers with great deals, and it’s win for businesses when they bring in new customers.” What the businesses do with the customers to keep them coming back, is up to them.
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