Discover Burien seeking proposals from Graphic Artists for re-branding campaign


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[EDITOR’S NOTE: BTB Founder/Publisher Scott Schaefer sits on the board of Discover Burien, a non-profit that helps local businesses.]

Discover Burien is doing a ‘Request for Proposals’ for a major re-branding campaign.

“The core tasks that the re-branding process will encompass or be directly related is: new logo, new branded colors, new imagery, compatible imagery with an online marketing campaign and usable graphics suitable for print and web for ongoing in house collateral production,” reads an announcement.

The organization is hoping to find a Vendor by the first week of October.

Here’s the full notice:

Organizational Background
Discover Burien Mission Statement: To connect business, people and organizations through engaging partnerships, innovative experiences and relevant programs.

Founded in 2002, Discover Burien is a membership driven organization whose task is to drive economic growth and development in the Burien Community. We produce engaging events, provide access to educational resources and develop new and exciting programs to grow the organization and its purpose. Partnering with other non-profits in the community to aid in the success and promotion of their events, Discover Burien is focused on providing tangible results that aid in the success of the local economy.

The Project Scope
The core tasks that the re-branding process will encompass or be directly related is; new logo, new branded colors, new imagery, compatible imagery with an online marketing campaign and usable graphics suitable for print and web for ongoing in house collateral production.

A successful re-branding and marketing message will polish the image of the organization bringing a modern yet old world feel that fits with the diverse community culture in Burien. The marketing message, colors and branding will be welcoming, full of life and inviting. Ultimately encourage both community engagement as well as visitors to the city to eat at local restaurants, shop locally and explore the different events and experience all Burien has to offer.

The Core Objectives And Functional Requirements
The selected vendor will provide creative design options from scratch. A variety of examples and editorial process will be included from the organizations decision teams.

Items created will need to be provided in editable printable, web, and embroidery formats. CMYK, RGB, Pantone and any relevant cataloged color reference guides for ongoing in house ad creation.

The Target Audiences
Our target markets are: the Burien Business community, the residents of Burien, residents of the local region.

Core Target Markets:

  • Women – Ages 35 – 54
  • Men – Ages 35 – 64
  • Local Business Owners, within the City of Burien
  • Local Families, within a 20 mile radius
  • Travelers from SeaTac airport

Budget
Vendors should provide Discover Burien with all design and creative, licensing fees, etc. as well as a line item budget. This budget breakdown approach will be helpful in the decision-making process.

Proposal Guidelines And Requirements
Please include two professional client references, a portfolio, a brief bios and roles within the organization. The timeline for completion is end of year 2013.

Ideal project timeline:

  • Vendor selected October first week of October 2013
  • First Draft of concepts: Last week of October 2013
  • Second draft of concepts: Last week of November 2013
  • Design completed end of December 2013

Vendor Qualifications
Vendors must be a licensed business owner. Agency or account management experience preferred. Campaign experience desirable.

Contract Terms
Vendor will be able to sign and enter into a contract for the completion of the process.

Evaluation Criteria
All proposals will be reviewed by marketing committee. Please include a creative introduction to yourself or your team. Some diverse examples of the scope of your work and please also include the reasons why you are a huge fan of Burien. Please also disclose any relationships you currently hold with any member, board member, staff or contractors of Discover Burien.

Contact Information
To submit a proposal or if you have any questions, please email
Gina Bourdage, Executive Director for more information

Click Here To Submit Application

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Comments

One Response to “Discover Burien seeking proposals from Graphic Artists for re-branding campaign”
  1. sallie tierney says:

    Female target demographic 10 years younger than male? What’s up with that?

    Rate: Thumb up 0 Thumb down 0