B-TOWN BIZ: Prudential NW is now Berkshire Hathaway HomeServices NW!


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It’s official – Real Estate Sponsor Prudential Northwest Realty Associates is now Berkshire Hathaway HomeServices Northwest Real Estate!

The change – along with all new branding – was unveiled at a breakfast ceremony for employees at the Museum of Flight Tuesday morning, where this photo was taken (click image to see larger version):

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“Our new name comes with years of experience from leading affiliates nationwide,” said Lori Alden, Broker/Branch Manager. “It brings the promise of stability to a market that’s been anything but. And it offers you the confidence you need when buying or selling a home. Good to know.”

Look for our weekly Open Houses to continue every Friday, only now under the Berkshire Hathaway brand.

Their office remains in its same location at 930 SW 152nd Street in Olde Burien, and their phone number is also unchanged: (206) 244-6400.

President and CEO Mike Gain added:

“This is an exciting time and a defining moment for us at Prudential Northwest Realty Associates. Today, we officially are changing our name to Berkshire Hathaway HomeServices Northwest Real Estate. It is a historic day for our organization. It is with great pride and enthusiasm we introduce Berkshire Hathaway to the real estate industry. We are honored and proud to be entrusted with the use of the Berkshire Hathaway name. This is quite an endorsement by Warren Buffett and the directors of Berkshire Hathaway.

“I am confident that these selected partners will deliver value to the residential real estate industry, and am pleased to have Berkshire Hathaway to be a part of the new brand” said Warren Buffett, chairman and CEO of Berkshire Hathaway Inc.”

This is the right brand at the right time. When I first was told that we are going to be able to use the Berkshire Hatahaway name as our brand, I couldn’t believe it. We are one of the few companies that Berkshire Hathaway has actually put its name on. We are the first real estate company in the Northwest to become a Berkshire Hathaway Affiliate. We will convey the strength of the Berkshire Hathaway reputation and its associated principles of integrity and financial strength in everything we do. Our commitment is to market real estate in the Northwest at the highest level and be the most trusted real estate company in the region.

Berkshire Hathaway just received the Barrons award as the most respected company in the world ahead of Apple and Disney. It is also one of the world’s most admired companies according to Fortune’s 2012 rankings. The power of the name and of course its affiliation with Warren Buffett brings with it tremendous trust, respect, financial strength and stability. It is a well know and recognized name worldwide and will bring significant benefits to our sales associates, our clients and customers.

Berkshire Hathaway didn’t want to just put its name on a company. They came up with all of the tools, technologies and ways to do business that our home sellers, buyers, agents, brokers and employees want and need today. Introducing a new brand in real estate has given us an opportunity to start from scratch. We are building a new real estate company that is now and current. We were able to reinvent ourselves with everything that is relevant today. Most if not all of the largest most successful real estate companies have been around for 20, 30 or more years. They are not up to date. Many of their tools and ways of doing business are outdated.

Berkshire Hathaway has hired the best consultants in the business world today. They took over a year developing everything we need to offer the best real estate services available to our buyers, sellers, agents, brokers, employees and the general public. They developed a state of the art technology platform for us to deliver. We are making available to everyone anything one might want or allow them to just explore what is happening in real estate. Our new website and tools will bring many new features. The website will allow anyone to see what is the walking distance or drive time from point A to point B. Our new Mobile App allows anyone to download our App for free, put in a radius and see all of the homes that are available for sale immediately. It will not only show our inventory but all of the homes in the entire Northwest Multiple Listing Service that are for sale, pending or sold. We are excited to introduce and share our new website tools and online awareness.

Berkshire Hathaway also is beginning an aggressive multi level marketing campaign locally and nationally.

This week our new “Cabernet & Cream” signs will make their debut throughout the Northwest. Our new marketing materials will also begin to be deployed.”

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Lori’s new email address is [email protected], and the company’s new web address is http://www.bhhsnwrealestate.com/.

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