The City of Burien is asking residents and business owners to take part in a new survey, as part of its new Burien Branding Initiative.
As we previously reported, the city is spending up to $149,300 with a Tacoma-based agency called JayRay to create a new “brand” for the city, as a way to “define itself, grow community pride, and expand the economy.”
The agency is currently conducting initial surveys to get a “feel” for the community, with the goal of rolling out a comprehensive brand story with creative messaging, a marketing plan and an implementation plan for Burien by mid-summer 2016.
Some of the questions in one of the surveys include:

  • When you think of Burien, what three words first come to mind?
  • In your mind, what makes Burien unique?
  • How would you describe Burien to others?
  • In your free time, what are your favorite activities and/or places to visit in Burien?

Here’s more from the city:

“We want to hear from you!
You’ve chosen to call Burien home for your business, your family, or possibly both. You have every reason to want to see the city succeed. Please help us uncover what makes our city unique. Burien’s brand will support economic development initiatives and help determine a common vision for our future, allowing the community’s champions (that’s you!) to tell Burien’s story in a compelling way.”

You can find more info about the surveys at]]>

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Scott Schaefer

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5 replies on “City of Burien wants YOU to take a survey to help new branding initiative”

    1. Agree!! Spending almost $150,000 on what? Why don’t you just use that money on the billboards off the 509 and highlight local businesses or the street/farmers market.

  1. You all must be missing the line where it says that these are “initial surveys” and not the final product. I for one will hold out to see what JayRay delivers. I would point out that, as has been previously mentioned, this is funded from a separate set of money set aside for economic development.

  2. The CITY OF BURIEN is a municipal corporation. Corporations need to be fed & they eat ‘dollars’ generally, Federal Reserve Notes, although crafty ones can liquidate or monetize assets in other ways, like selling the rights to collect their fees from breaches of its statutes, codes & ordinances.
    Dun & Bradstreet is a credit rating agency for businesses. Here’s a search for the company known as “CITY OF BURIEN”.
    here’s their listing:,%20City%20of&state=WA&country=US&utm_source=dnb-topsearch&page=1

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